Writing & Design
Your direct mail package is literally your calling card to thousands of people. No matter how many members you have or what work your organization performs, most people that you mail to will not be familiar with your group, services or programs.

The challenge in direct mail fundraising is to communicate your message in a concise yet compelling fashion. You already understand the importance of the work your organization performs, but it takes a special type of writer to make your message come alive.

Our writers are especially well-versed in Jewish matters, and understand the intricacies of Jewish communal life as well as the importance of Israel to the Jewish community in the United States. You'll never find yourself struggling to explain a Jewish concept to an Negev Direct Marketing writer.

We strongly believe in direct contact between the writer and client. Working with Negev Direct Marketing, you will talk directly with our writers, working hand-in-hand with them as they develop your package. No more interfacing with third-party account executives.

In conjunction with writing, the design component of the direct mail package is a fundamental element in communicating with your prospective donors. Many direct mail packages skimp on graphics, but an eye-catching design and readable layout will enhance your response rate.

The graphic artists that work with Negev Direct Marketing all have extensive experience in designing direct mail packages. Their design goal is to create a distinctive package to stimulate reader interest while reflecting the values and excellence of your organization's work.